What is Inclusion Business Strategy?
Simply put, Inclusion Business Strategy is the process of aligning your diversity and inclusion (D&I) initiatives with your corporate strategy.
There is much discussion about the “changing face of America,” as if it’s going to happen at some distant time in the future. But the change is happening right now. Having an Inclusion Business Strategy prepares your organization to identify, prioritize and size areas of growth and opportunity. Combining analytical rigor, cultural insight and economic logic, GVC helps our clients make informed decisions regarding which markets to enter. Our process also ensures cultural alignment and readiness to engage.
GVC has deep experience across all D&I platforms–leadership, marketplace, workforce, supplier and community relations. We apply a cross-functional approach, partnering with multiple business units across your enterprise to increase the impact and efficiency of the D&I work.
The biggest risk for your organization is being unprepared to capitalize on current market conditions, potentially damaging your corporate reputation and most assuredly leaving opportunity untapped. How do we determine if you’re prepared? First, we immerse ourselves in your organization by performing an organization-wide Audit. We gather the necessary quantitative and qualitative data and look at four areas:
The reality is that most D&I work is completely disconnected from the corporate strategy, which means the sustainability of the work is in question. We believe that applying the right strategic framework leads to competitive advantage, relevance and organizational impact. And we have the experience to prove it!
Well-integrated D&I initiatives should help drive the company’s economic engine, reflect its strategic goals, enable profitability and support organizational aspiration. GVC’s counsel has helped our clients identify market opportunities that create value & competitive advantage.
GVC takes you beyond demographic profiles to a comprehensive understanding of the role that aspirations, preferences, identity and life stage play in connecting with diverse populations. With the help of our unique Cultural Lens, we go below the surface and design solutions that will guide you down a more inclusive and profitable path in your marketing efforts.
Our years of deep expertise with Hispanic, African -American, Asian, Gen Y, LGBT, Differently-Abled and Veteran populations ultimately enable us to build more engaging connections for you, shaped by a real understanding of the individual segments and how those segments can impact your bottom line.
Our Cultural Insight Lens provides a rich understanding of the attitudes, customs and behaviors of the diverse segments driving rapid change in our marketplaces. Thereby, giving you the insight you need to be a market leader.
In this environment growth is no longer automatic and there are a number of forces that have converged to make attractive opportunities more visible to more players. The question is which demographic markets are most likely to grow or contract and what’s our investment tolerance to capture market share.
We use a “Test and Learn” approach with your strategy, meaning we test and measure the effectiveness of your program as it’s being implemented and show you the results along the way. We won’t wait until the end of the project to unveil mediocre results. Because we’re involved throughout the entire process, we make sure your program leaves the kind of impact you expect.
You’ll receive both soft and hard metrics, so you have a 360-degree understanding of how your program worked. Even after it’s implemented, we keep a close eye on your program, continually reporting on results and advising on next steps.
As a result of working with us to create the right ROI measures our clients have experienced increased cost management, constituent engagement and stronger market position.
Read more about the impact we’ve helped make on some of the largest companies across the U.S. and right in our back yard.
As demographics, media channels and behaviors change, it has become more important to understand the ROI across all D&I initiatives. Call us to learn more about the impact we’ve helped make on some of the most recognizable brands in America.
Stay up to speed with GVC news & updates…
Events? Mobile? Digital? We can do that. We develop and deliver your messages via a multitude of channels to help you reach the right people at the right time for the right results.
Our in-house creative team delivers top-notch creative solutions, leveraging your brand equity, telling your story and finding unique ways to impact your audience.