Generation Z has grown up in a world where social media is an essential part of daily life. One of the most popular social media platforms among Gen Z is TikTok, a short-form video app that has taken the world by storm. However, the app’s future in the United States has been uncertain due to concerns about data privacy and security, leading to potential bans and restrictions. This has left many Gen Zers feeling worried and frustrated about the potential loss of the app, where almost 200 million minutes of videos are watched per day.
For many Gen Zers, TikTok has become a space where they can express themselves freely and connect with like-minded individuals. The app’s algorithm allows users to discover content that aligns with their interests and values, making it a valuable platform for social and political discourse. TikTok has also provided a space for underrepresented groups, such as LGBTQ+ individuals and people of color, to share their experiences and amplify their voices.
The prospect of a TikTok ban has left many Gen Zers feeling that the ban is a violation of their rights to free speech and expression. Others worry about the loss of community and connections they have made on the platform. Many have taken to social media to express their frustration and concern about the potential ban, with hashtags such as #SaveTikTok and #TikTokBan trending on Twitter.
At the same time, some Gen Zers recognize the potential security risks associated with TikTok and understand the need for regulation. They believe that the platform should be subject to strict data privacy laws and oversight to protect user data and prevent potential security breaches.
Regardless of their stance on the issue, it’s clear that TikTok has become an integral part of Gen Z’s social and cultural landscape.
TikTok has provided a space for creativity, expression, and community building, and the potential ban has sparked a significant reaction among young people. As the future of TikTok in the United States remains uncertain, it will be interesting to see how Gen Z continues to respond and adapt to the changing social media landscape. The question remains: Is TikTok over? And if so, what’s next, and who bears the consequences?
Via Valenti, is a DE&I Strategy Associate and resident Gen Z expert at GVC, an inclusion business strategy firm. To learn more visit diversitystrategy.com.